Line-of-Sight Leadership

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CE Hours: 1.0

Course Description:

Leadership development is a $24 billion a year industry. It has become the single-largest training expenditure of corporate America. What is it that business leaders understand about leadership that dentistry is just now beginning to recognize? Why do most practice promotional campaigns fail and why is leadership our practice's only real source of sustainable competitive advantage? More importantly, why is value-based leadership the driving force that creates the financial and personal rewards that distinguish a "great" dental practice from a "good" practice? These questions and more will be answered as we delve into the contemporary world of value-based leadership as it applies to our practices. This presentation will challenge new dentists as well as seasoned practitioners. 

At the conclusion, participants should be able to:

  • Identify the ways in which we unknowingly restrict our practices growth and development.
  • Discuss the possibilities that exist by developing and implementing a value-based culture.
  • Identify the one essential ingredient that must be present in order for branding and marketing to be effective.     




MP3 Audio
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7 Questions
CE Test
5 Questions  |  Unlimited attempts  |  4/5 points to pass
5 Questions  |  Unlimited attempts  |  4/5 points to pass
1.50 CE credits  |  Certificate available
1.50 CE credits  |  Certificate available

Joel C. Small, D.D.S., M.B.A.

Dr. Joel C. Small received his DDS and endodontic training from the University of Texas at Houston. He later attended Texas Tech University where he received his Masters of Business Administration degree with an emphasis in healthcare management. He is a graduate of the University of Texas at Dallas Jindal School of Management Professional and Executive Coaching Program. He is certified as an Associate Certified Coach (ACC) with the International Coach Federation. Dr. Small maintains a private group endodontic practice in Plano, Texas. He is a co-owner in Phase II Associates, a nationwide brokerage/consultancy for specialty dental practices. He lectures nationally on the topics of leadership, management, and practice transitions. He is a frequent contributor to dental trade journals for specialists and restorative dentists. Dr. Small is the author of the recently released book, "Face to Face; A Leadership Guide For Healthcare Professionals and Entrepreneurs."

Joel C. Small, D.D.S., M.B.A. 

Disclosure: I declare that I have no proprietary, financial, or other personal interest of any nature or kind in any product, service, course, and/or company, or in any firm beneficially associated therewith, that will be discussed or considered during the proposed presentation.