CED-6 Social Media's Role in Dentistry and Endodontics: Mis/disinformation and Accountability
CE Hours: 1.5
Description: In a majority of specialty practices, social media platforms (Facebook, Instagram, YouTube, etc.) are commonly misused, underutilized, or worse, not adopted at all. Even more distressing are the numerous companies trying to sell you on how they can help manage it all for you. Let's shift our social media mindset and move beyond selfies, generic content, and viral-video noise. Can we instead utilize social media platforms to connect and network with colleagues, gain new referral sources, educate patients, increase patient acceptance, address mis/disinformation, and enhance our clinical treatment? I believe it is possible. Let me show you how
Learning Objectives:
- Utilize social media in order to network with dental colleagues, educate existing patients,increase treatment plan acceptance, and bring new patients to your practice
- Use social media to enhance your clinical work and stay current on the latest dental materials, techniques, and technologies
- Explain what type of content you should be posting, and how to post it properly, maximizing user interaction and minimizing risk
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Brian M. Baliwas, DDS
Dr. Brian Baliwas maintains a private, fee-for-service general practice in the heart of downtown San Francisco, California. He graduated from the University of the Pacific Arthur A Dugoni School of Dentistry in 2014, where he graduated with high honors and was elected to join both Omicron Kappa Upsilon and Tau Kappa Omega dental honor societies. Through the development of his social media platform, Dr. Baliwas organically grew a 1000+ patient base in his first three years of practice. His strong online following has helped him become one of the top social media influencers in the dental field. He currently uses social media to not only marketing himself and his practice, but also as a tool for patient education, connecting with dental colleagues, and helping share information to the dental social media community.
Speaker Disclosure
I declare that I have no proprietary, financial, or other personal interest of any nature or kind in any product, service, course, and/or company, or in any firm beneficially associated therewith, that will be discussed or considered during the proposed presentation.
