
FEP-4 Marketing Your Endodontic Practice
CE Hours: 1.5
Description: A strong marketing program is the foundation for a successful endodontic practice. It is the key to filling your book, getting easier cases and training the general dentist to stop doing their root canals and refer them to you. In this program we will provide you a step by step process of creating a strong marketing system, hiring and training a marketing coordinator and give you multiple marketing ideas that you can use throughout the year. You'll learn the secret on how to double your referrals from individual doctors.
Learning Objectives:
- Describe the steps needed to create strong marketing program.
- Describe how to find and train a marketing coordinator.
- Identify the key ingredients necessary to run a successful marketing program.
Key:





Albert C. Goerig, D.D.S., M.S.
Dr. Albert “Ace” Goerig graduated from Case Western Reserve University Dental School in 1971. He retired from the Army Dental Corps in 1991 and has been in private practice for 33 years in Olympia, Washington. He is a diplomat of the American Board of endodontics and has written numerous scientific articles on endodontics and has contributed to 3 endodontic textbooks. He co-founded Endo Mastery, a coaching program for endodontists in 1996. Through his practice management seminars and personal coaching, he has worked with over 22% of all endodontists and their teams in the United States and Canada. He continues to see patients 2 days a week in a fun, profitable and effortless practice.
Disclosure(s): Endo Mastery: Ownership Interest (stocks, stock options, patent or other intellectual property or other ownership interest excluding diversified mutual funds) (Ongoing)