Marketing Technology in Your Endo Practice
CE Hours: 2.0 CE hour
Description: Endodontists and Dental Specialists have unique challenges when marketing their practice. Without (many) repeat patients, they have to continue to reach new target audiences, while staying on the cutting-edge of dental technologies. Dr. Sonia Chopra of Ballantyne Endodontics shares her experiences as a practice owner investing in technology, and her successes in digital marketing that led to growth in patient base and production. Dr. Chopra’s marketing team, Laire Group, will be present, to share their knowledge of successfully marketed Endo practices, along with the digital tips and tactics you can apply to your own practice today.
At the conclusion, participants should be able to:
- Recognize the value of promoting your dental technologies both through ground marketing and digital marketing
- Identify and connect with your target audiences of patients and referring practices
- Describe the newest digital marketing tactics to take your Endodontic practice to the next level and compete in the digital world
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Sonia Chopra, D.D.S.
Dr. Sonia Chopra is a Board Certified Endodontist and founder of Ballantyne Endodontics in Charlotte, NC. When she opened her practice in 2008, her goal was to help patients understand the “why” and “how” of their procedure. She works with her local dental community to host seminars and learning events, and has recently launched an online education forum for general dentists worldwide, sharing knowledge on perfecting endodontic skills, and focusing on thorough diagnoses, delivering compassionate solutions and considering whole patient care.
Dr. Chopra is a Director for the College of Diplomates, and on the CE Committee of the American Association of Endodontists.
You can visit her website and subscribe to the blog at: https://drsoniachopra.com/
Speaker Disclosure
In accordance with this policy, I declare I have a past or present proprietary or relevant financial relationship or receive gifts in kind (including soft intangible remuneration), consulting position or affiliation, or other personal interest of any nature or kind in any product, service, course and/or company, or in any firm beneficially associated therewith, as indicated: DENTSPLY SIRONA Endodontics: free product, Honorarium, Other Financial or Material Support; Sonendo: Honorarium; Ultradent: free product and affiliate, Other Financial or Material Support
Todd Laire
Todd Laire is Managing Partner of Laire Group Marketing in Charlotte, NC, a digital growth agency that focuses on marketing and sales alignment services for growing companies, including a focus on healthcare. He and his team are passionate about working to solve challenges that involve understanding how buyers think and react to messaging and content that they deem valuable. Content is king but context is the queen.
Sonia Chopra, D.D.S.
In accordance with this policy, I declare I have a past or present proprietary or relevant financial relationship or receive gifts in kind (including soft intangible remuneration), consulting position or affiliation, or other personal interest of any nature or kind in any product, service, course and/or company, or in any firm beneficially associated therewith, as indicated: DENTSPLY Sirona Dental Specialties (Self: 3 financial relationships declared - Honorarium, Other Financial or Material Support, Key Opinion Leader), Sonendo Inc. (Self: 3 financial relationships declared - Honorarium, Other Financial or Material Support, Key Opinion Leader), Ultradent (Self: 3 financial relationships declared - Honorarium, Other Financial or Material Support, Key Opinion Leader)
Todd LaireIn accordance with this policy, I declare that I have NO past or present proprietary or relevant financial relationship or receive gifts in kind (including soft intangible remuneration), consulting position or affiliation, or other personal interest of any nature or kind in any product, service, course and/or company, or in any firm beneficially associated therewith.
