#ReputationMatters: Grow Your Practice for FREE!
CE Hours: 1.5 CE hour
Description: The rise of online review sites has enabled the individual consumer to share their experiences with the world. What story about you are they telling? During this program, we will discuss the psychology of internet reviews. We will review how our prospective patients feel about them and what literature is available from academia. A thorough discussion of which websites are most important and impactful for dental practices will occur. The group will also review the systems and scripting needed to incorporate into our practices to ensure success in getting our patients to leave positive reviews. A significant portion of the program will also be devoted to how we should handle responding to a negative review should one occur. This fast-paced, enlightening program is sure to help demystify the world of online reviews in fun & casual manner! Dental team involvement is highly recommended for this program.
At the conclusion, participants should be able to:
- Discuss the literature and research relating to how online reviews affect dental practices
- Describe methods for getting more great 5 star reviews from your patients on the most important sites.
- Discuss how to handle the unfortunate situation of getting a bad review.
Key:
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Joshua Austin, DDS
Joshua Austin DDS maintains a full time restorative dentistry practice in San Antonio, Texas. He is an editorial director and columnist for Dental Economics Magazine focusing on dental products and technology. Dr. Austin lectures around the country to study clubs and dental meetings about these topics along with online reputation management. Dr. Austin is a graduate of the University of Texas Health Science Center at San Antonio Dental School and spent five years post graduation in the Department of Restorative Dentistry. His approach to his "Pearls For Your Practice" column is a fresh approach in today's commercial driven dental journalism. When you read a "Pearl" rest assured that you are getting an honest evaluation of a product, which was used by Dr. Austin in clinical practice.
Joshua Austin, D.D.S.
In accordance with this policy, I declare that I have NO past or present proprietary or relevant financial relationship or receive gifts in kind (including soft intangible remuneration), consulting position or affiliation, or other personal interest of any nature or kind in any product, service, course and/or company, or in any firm beneficially associated therewith.
