Social Media Then and Now: Beyond Building Your Personal Brand
CE Hours: .75
Description: According to Pew Research, seven in ten Americans used social medial in 2021 to connect, share information, engage in news content and entertain themselves. As a result, there is great pressure to create an online brand identity and build a loyal following. However, there is more to social media than developing your digital reputation. This presentation aims to broaden your understanding of the scope of social media in dentistry, including endodontics. The presentation will explore the role and impact of influencer marketing; the role of social media in dental education (aka it's impact on your future referral base); and provide insight into social media as a tool for public health surveillance. Further, the presentation will explore the concepts of "endo dysmorphia" and "Key Opinion Leader".
Learning Objectives:
- Describe the scope of social media's impact on dentistry, including endodontics
- Describe both the positive and negative impacts of social media on endodontics
- Describe evolution of social media and it's implications for endodontic practice
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Lorel E. Burns, D.D.S.
Dr. Lorel Burns is a clinician-investigator and assistant professor at New York University (NYU) College of Dentistry. She is a Diplomate of the American Board of Endodontics. Dr. Burns earned her DDS degree at NYU College of Dentistry, completed her specialty training in Endodontics at the University of Pennsylvania School of Dental Medicine and was awarded her master’s degree in Clinical Investigation by NYU School of Medicine. In 2019, she was selected as the American Association of Endodontists (AAE) Foundation’s Endodontic Educator Fellow. In 2022, she recognized with the American Dental Education Association (ADEA) Junior Faculty Award. Dr. Burns’ research interests include endodontic treatment outcomes, access to dental care, clinician decision-making, and dental education. Her research has been funded by the National
Institutes of Health (NIH)/ National Institute of Dental and Craniofacial Research (NIDCR), the Robert Wood Johnson Foundation (RWJF), and the American Dental Education Association, ADEAGies Foundation. Her work has been published in peer- reviewed journals including the Journal of Endodontics (JOE), the International Endodontic Journal (IEJ), the Journal of the American Dental Association (JADA), and the Journal of Dental Education (JDE). Dr. Burns maintains part-time private practice limited to Endodontics in New York, USA.
Speaker Disclosure:
I declare that I have no proprietary, financial, or other personal interest of any nature or kind in any product, service, course, and/or company, or in any firm beneficially associated therewith, that will be discussed or considered during the proposed presentation.
