SP-24 Truth vs. Tiktok: How Endodontists Win Trust and Beat Dental Misinformation
CE Hours: .75
Description: Patients are making dental decisions long before they sit in the chair-by scrolling, searching, and sorting through content that ranges from evidence-based guidance to viral misinformation. Endodontists have the expertise patients need, but today the challenge is getting that expertise seen, trusted, and shared in a crowded feed. In this high-energy, practical session, Dr. Adam Goodcoff, CEO of MedFluencers and a leader in clinician social media education through Tulane University's Healthcare Social Media Academy (HSMA), shares how endodontists can build real influence online without sacrificing professionalism. MedFluencers is a clinician-led platform focused on helping healthcare professionals use social media ethically and effectively-expanding reach, strengthening credibility, and countering misinformation with clarity and confidence. Attendees will leave with actionable strategies to create engaging short-form content, tell patient-centered stories, and respond to misinformation in a way that educates without amplifying false claims-so truth wins in the feed and trust grows in your practice.
Learning Objectives:
- Spot misinformation fast and understand why certain myths about root canals spread online.
- Use the AAE Misinformation Toolkit confidently to report, amplify accurate info, and escalate when needed.
- Create quick, engaging social posts/videos that calmly correct myths and build trust in saving teeth.
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Adam Goodcoff
Co-Founder & CEO
MedFluencers
Dr. Adam Goodcoff is an emergency medicine physician, entrepreneur, and nationally recognized leader in healthcare education and digital innovation. He is the Co-Founder and CEO of MedFluencers, the first and largest healthcare provider influencer marketing agency.While training in emergency medicine, Dr. Goodcoff became widely known for creating accessible, evidence-based medical education on social media, reaching millions of followers across platforms such as TikTok and Instagram. This work led to national recognition, including participation in the White House Roundtable for Leaders in Healthcare Social Media.Dr. Goodcoff earned his Doctor of Osteopathic Medicine degree from the West Virginia School of Osteopathic Medicine and completed his emergency medicine residency at the University of Illinois at Chicago. In addition to clinical experience in the Johns Hopkins Health System, he has served as a Visiting Lecturer at Duke University's Fuqua School of Business, and is a medical advisor to OpenEvidence. His work has been recognized by MM+M's 40 Under 40, Reuters Next-Rising Healthcare Leaders, and Becker's Top Doctors to Follow on Social Media. Dr. Goodcoff's vision is to continue evolving the way healthcare professionals educate each other and patients online, advancing trust, accuracy, and impact in digital medicine.
Disclosure(s): No financial relationships to disclose