SP-24 Truth vs. Tiktok: How Endodontists Win Trust and Beat Dental Misinformation

Product not yet rated

CE Hours: .75

Description: Patients are making dental decisions long before they sit in the chair-by scrolling, searching, and sorting through content that ranges from evidence-based guidance to viral misinformation. Endodontists have the expertise patients need, but today the challenge is getting that expertise seen, trusted, and shared in a crowded feed. In this high-energy, practical session, Dr. Adam Goodcoff, CEO of MedFluencers and a leader in clinician social media education through Tulane University's Healthcare Social Media Academy (HSMA), shares how endodontists can build real influence online without sacrificing professionalism. MedFluencers is a clinician-led platform focused on helping healthcare professionals use social media ethically and effectively-expanding reach, strengthening credibility, and countering misinformation with clarity and confidence. Attendees will leave with actionable strategies to create engaging short-form content, tell patient-centered stories, and respond to misinformation in a way that educates without amplifying false claims-so truth wins in the feed and trust grows in your practice.

Learning Objectives:  

  • Spot misinformation fast and understand why certain myths about root canals spread online.
  • Use the AAE Misinformation Toolkit confidently to report, amplify accurate info, and escalate when needed.
  • Create quick, engaging social posts/videos that calmly correct myths and build trust in saving teeth.
This content will not be available until 07/01/2026 at 12:00 AM (CDT)