SP-61 PPRC Session: AAE Consumer Campaign: Making Endodontists Part of a Bigger Conversation
CE: 1.5
Course Description:
If you care about more people knowing who endodontists are and more people deciding to save their natural teeth, this is a must-attend session. Tina-Marie Adams, APCO Worldwide; Kim FitzSimmons, AAE; and Dr. Mark Desrosiers, chair of the AAE’s Public and Professional Relations Committee, will talk about the national consumer campaign the AAE is embarking on and how you can be a part of the effort and ultimately benefit your own practice.
At the conclusion, participants should be able to:
- Gain a deeper understanding of the goals, strategies and creative behind AAE’s national consumer pilot campaign.
- Understand how inserting endodontists into broader discussions beyond the profession helps increase awareness.
- Learn how individual and group practitioners can apply content and approaches from the campaign to your practice to advance the profession and your business.
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Mark B. Desrosiers, D.MD
Dr. Mark Desrosiers graduated from Penn Dental in 1984 with what was at that time a significant amount of debt. After graduation he served three years in the Navy, then one year as an associate before purchasing a general, dental practice. After twenty years as a general dentist he sold his practice and then completed a two-year endodontic certificate program at Boston University. He was an associate and then partner in a four-doctor endodontic group until February, 2018 when he sold his share of the partnership to semi-retire. Now working three days per week and volunteer teaching one day every third week, he is enjoying the slower pace of semi-retirement. In his free time Dr. Desrosiers enjoys traveling with his wife, visiting his grown children, swimming, sailing, hiking and scuba diving. He credits his financial position to delayed gratification and life balance; concepts that will be discussed during the presentation.
Speaker Disclosure
I declare that I have no proprietary, financial, or other personal interest of any nature or kind in any product, service, course, and/or company, or in any firm beneficially associated therewith, that will be discussed or considered during the proposed presentation.
Kim FitzSimmons, M.B.A.
Kim FitzSimmons, M.B.A., joined the AAE staff in February 2017 as Assistant Executive Director for Marketing and Communications. She brings more than 19 years’ experience leading award-winning marketing for national healthcare brands, including two medical associations. Kim majored in marketing and accounting at the University of Cincinnati Carl H. Linder Collage of Business and earned her M.B.A. at Roosevelt University Heller Collage of Business. Kim heads the Marketing and Communications department and oversees the Association’s marketing, communications and public relations activities. She serves as a staff liaison to the Editorial Board, AAE Connection and Public and Professional Relations Committees.
Mark B. Desrosiers, D.M.D.
Kim FitzSimmons, M.B.A.
I declare that I have no proprietary, financial, or other personal interest of any nature or kind in any product, service, course, and/or company, or in any firm beneficially associated therewith, that will be discussed or considered during the proposed presentation.
