AAE Online CE
The Realities of the Specialist Relationship Today
Description: Referral relationships are not what they used to be. Particularly given our current challenges in navigating the pandemic. There are those with whom you have a deep and loyal relationship, and then there are those that seem to want the world, refer poorly and their loyalty seems to change with the passing wind. There are even those who send you their loved ones yet somehow do not refer to you their regular patients. There are many competing pressures today. Corporate entities that keep everything in house, the debt of the GP and other economic pressures that influence the GP to place their own implants, as well as itinerant specialists. How do you compete in this environment and thrive?
At the conclusion of this presentation, participants will be able to:
- Describe the research about why groups are more effective than individual efforts.
- Explain how delegation makes your efforts with your referral base is more effective and efficient.
- Describe why focused and targeted efforts with your referral base vs. blanket efforts will yield more consistent results for your practice.
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Martin R. Mendelson, D.D.S., CPC, ELI-MP
Dr. Mendelson is a Spear Resident Faculty member and Spear’s Executive Vice President of Practice Growth. He is responsible for coaching Spear Study Club Leaders and Masters Program Members, directs the Spear Faculty Club, and is also the host of the Spear Annual Summit.
Prior to joining Spear, Dr. Mendelson spent several years as the director of education at Americus Dental Lab in Clearwater, Fla. This was followed by positions with VITA in North America as their director of professional development and clinical business director.
Dr. Mendelson earned his D.D.S. from the Baltimore College of Dental Surgery, University of Maryland and maintained a private restorative general practice for almost 10 years before ceasing practice due to chronic pain issues in his hand.
Dr. Mendelson has contributed to leading industry publications, and has lectured nationally and internationally on color science, dentist/technician communications, and his passion for personal growth through mindset and positive psychology.
In 2017, he completed a 300+ hour program to earn his certification as a Certified Professional Coach to better serve our Study Club leaders and Masters Program Members.
In 2019, Dr. Mendelson then earned a certification in Positive Psychology/Happiness Studies from Dr. Tal Ben Shahar who is one of the leading authorities in this area.
Martin R. Mendelson, DDS, CPC, ELI_MP
In accordance with this policy, I declare I have a past or present proprietary or relevant financial relationship or receive gifts in kind (including soft intangible remuneration), consulting position or affiliation, or other personal interest of any nature or kind in any product, service, course and/or company, or in any firm beneficially associated therewith, as indicated: (Consultant) Spear Education